For all his Byronic

â€Å"For all his Byronic / Gothic excesses, Heathcliff exists and steps out of the confines of fiction†¦easily† (Evans 1982) â€Å"He stands unredeemed never once swerving in his arrow straight course to perdition† (CBronte, 1847) With reference to these and other readings of the character of Heathcliff, explore your own interpretation of this character. In your essay you should: * Consider the role and function of Heathcliff within the novel * Explore the characterisation * Consider the various interpretations of his character by A) Characters within the novel B) Critics * Make a personal response to the character. Teacher's Name: Mrs Gowdy Date: When Emily Bronte wrote Wuthering Heights, she received much criticism for the character of Heathcliff. Heathcliff was believed to be the complete opposite to what a Victorian Gentleman should be: â€Å"It is almost definition of a gentleman to say he is one who never inflicts pain† (Cardinal Newman, 1852) Her sister, Charlotte, could not understand why Emily had a character of such evil in her book: â€Å"Whether it is right or advisable to create beings like Heathcliff, I do not know: I scarcely think it is.† (1) Considering Emily's background, it is logical to see why Charlotte might feel like this. Emily was born July 30th 1818 at Thornton, near Bradford, Yorkshire, and was the fifth of six children born to Patrick Bronte and his wife Maria Branwell. When she was two the family moved to Haworth, where Mr Bronte had been appointed the vicar. Except for short periods away as a student and later as a teacher, Haworth would remain her home for all her life. By the time she was seven, Emily had experienced three deaths in her family- her mother and her two older sisters, Maria and Elizabeth. Because of her reclusive life, she therefore might not be expected to know of such people to base the character of Heathcliff on. A suggestion for the way Heathcliff behaved is her brother Branwell, who was an alcoholic and dabbled with drugs: † It would have been impossible for Emily to render Hindley's alcoholic degradation and Heathcliff's ranting misery without the protracted spectacle of Branwell's breakdown before her eyes day in and day out.† (Katherine Frank, 1990) However, Heathcliff is a character who stirs emotions in the reader, and our sympathy returns to him again and again throughout the novel, despite his many violent deeds. But why? Why do we feel pity for a man who is presented as an embodiment of dark powers? We are introduced to Heathcliff right at the opening of the first chapter by Mr. Lockwood, (who ironically could be a type of the Victorian Gentleman,) who is delighted to discover that he is somewhat of a misanthropist like himself: â€Å"Mr. Heathcliff and I are such a suitable pair to divide the desolation between us†(2) However, Mr Lockwood soon discovers that Heathcliff is not all that he seems to be. Heathcliff winces at the mention of Thrushcross Grange, when Mr Lockwood inquires about it: † ‘Thrushcross Grange is my own, sir' he interrupted, wincing. ‘I should not allow any one to inconvenience me, if I could hinder it – walk in!' † (3) This suggests to the reader that this comment touches on a delicate part of Heathcliff's history, and is something in which he would rather keep secret. Lockwood in chapter two makes a vain attempt to be sociable with the tenants of Wuthering Heights, only to be laughed at by Heathcliff: â€Å"My amiable lady' he interrupted with an almost diabolical sneer on his face† (4) Heathcliff is quite rude to Lockwood, and we can come to the conclusion that he was one who was not brought up with any manners. (This proves to be true later on in the book). Heathcliff clearly shows no sympathy toward him, and wishes for Lockwood to mind his own business. â€Å"Mr Heathcliff may have entirely dissimilar reasons for keeping his hand out of the way when he meets a would-be acquaintance, to those which actuate me† (5) Bronte has chosen to keep this side in the dark, instead choosing to present him as a cold hearted recluse, only at first and then we are quickly shown his passionate side in chapter three. Mr Lockwood's character is naturally inquisitive, and therefore this episode with the landowner only makes Mr. Lockwood more interested in Heathcliff and his background. Catherine's diary shows insight into Heathcliff's past and the way he was treated. â€Å"Hindley is a detestable substitute- his conduct to Heathcliff is atrocious† (6) From this, we can establish that Heathcliff was subject to hostility and was surrounded by harsh treatment. Hindley always saw Heathcliff as a threat to him, especially as he is the ‘outsider' in the family. Nelly reports to Mr. Lockwood: â€Å"He bred bad feeling in the house; and at Mrs. Earnshaw's death†¦ the young master had learned to regard his father as an oppressor rather than a friend, and Heathcliff as a usurper of his parent's affections and his privileges; and he grew bitter with brooding over these injuries.† (7) Hindley, when they were boys, would thrash Heathcliff, and call him names such as † Imp of Satan†. Later on as young men, Hindley degrades him in front of Catherine, as he soon picks up on the fondness between the two, and makes him a servant. Naturally, this treatment he received had an effect on Heathcliff. Being this cold-hearted character is normal to him, having no other example of morals, except in Catherine. He rejects conventional Christian morality at an early age, (no thanks to Joseph whose methods of teaching the young children the Bible in a repressive and forbidding way could be questioned!) and also fails to pick it up as an adult. This rejection of faith could be possibly the reason why he is always referred to in a diabolical way. He has chosen not to be Christian, and therefore the powers of darkness are now ‘controlling' him. Characters such as Mr Earnshaw's comment on the impression of darkness he gives in the novel and of his tyrannical sadistic actions. â€Å"It's as dark as if it came from the devil† (8) It is almost as if he enjoys this evil impression he gives, and he learns he can attack people's weaknesses, such as Hindley and his enjoyment of gambling, which he uses to his advantage to gain ownership of Wuthering Heights. â€Å"You would imagine I was the devil himself- to excite such horror† (9) Heathcliff is such a contrast to what men where like in the Victorian era, which as Cardinal Newman suggests: † Is mainly occupied in merely removing the obstacles which hinder the free and unembarrassed action of those about him†¦carefully avoids †¦all clashing of opinion, or collision of felling, all restraint, or suspicion, or gloom or resentment; his great concern being to make everyone at ease and at home.† It wouldn't be surprising that the character was criticised, but Bronte did accomplish a much-debated character. Heathcliff does have emotions, and passionate ones at that, and this spurs him on in life. If Catherine was not at Wuthering Heights at the beginning, Heathcliff would not have stayed very long and bore all the physical and emotional torment he was given. Catherine seemed to keep him there, and when he fled, it was only because she had deserted him for a gentleman. We see how much he truly loves Catherine when Lockwood has his dream: â€Å"He got on to the bed, and wrenched open the lattice, bursting, as he pulled at it, into an uncontrollable passion of tears. ‘Come in! Come in!' he sobbed. ‘Cathy do come. Oh, do- once more! Oh! My hearts darling! Hear me this time, Catherine at last!† (10) Lockwood is startled at this and comments that â€Å"he seemed so powerfully affected† and â€Å"struggled to vanquish an excess of violent emotion†. The desperation in Heathcliff's voice shows us how he grieves for a lost one. We are now shown that he is not so evil as he displays himself to be, but still carries some violent tendencies with him, even though that is not expected when you are grieving. However knowing the love he carries for Catherine and his pain for her deserting him when they were young, we can understand why he reacts this way. The way Bronte uses this language to describe Heathcliff, makes him believable to the reader. Our sympathy lies with him, and Lockwood has now changed his perspective on Heathcliff, as has the reader. Nelly, like the reader, changes her opinion of Heathcliff according to the actions he does. When Nelly first met Heathcliff, she referred to him as ‘it', she did not regard Heathcliff as a person due to his physical appearance. † I had a peep at a dirty ragged child†¦yet when it was set on its feet, it's face looked older than Catherine's† (11) Nelly was a child when Heathcliff arrived, and childishly was jealous, along with Catherine and Hindley of having someone which did not look like them being part of the family. However as they both grow up together both have some kind of respect for each other, though it may be small at some times. Nelly fells sympathy towards Heathcliff during the time of Hindley's harsh treatment, and was genuinely surprised that he seemed so immune to it, as if it didn't affect him. However the reader knows that treatment like that does affect a person emotionally, and this cultivated a great resentment towards his tormentors. â€Å"He seemed a sullen, patient child, hardened, perhaps to ill treatment† (12) Her loyalties were torn between Heathcliff and Hindley, and we see her compassion for Heathcliff when he confides in her about Catherine. We learn that Heathcliff is completely devoted to Catherine. † The nation of envying Catherine was incomprehensible to him but the notion of grieving her he understood completely† So much in fact she helps him clean himself up, due to Heathcliff not caring about her appearance since Cathy left. Nelly is also Heathcliff's confidant. She tells him how Cathy is, and what her feelings are towards him. Nelly clearly understands how deep his love is for Cathy. Catherine plays an enormous part in Heathcliff's life, and his love for her seems to be a redeeming feature. Catherine and Heathcliff become very â€Å"thick† when they are young, as Nelly comments to Mr Lockwood, and this weakness that Heathcliff has, this love for Cathy, is manipulated by Hindley as a means of punishment, and is also the reason in my mind why Heathcliff is so determined to seek revenge. As Pinkmonkey, a literature Internet guide, points out in its character analysis of Heathcliff: â€Å"During adolescence, Heathcliff simply assumes that they will always be together† This assumption proves to be wrong. Edgar Linton proposed to Catherine, and she agreed, because she thought that Heathcliff was in fact, too uncivilised and uneducated to be her husband. Although this may sound selfish to Heathcliff when he eavesdropped on the conversation between Nelly and Cathy, we find out soon that after her own interests, she intends to help him in the future. † It would degrade me to marry Heathcliff now; so he shall never know how much I love him†¦ My love for Linton is like the foliage in the woods: time will change it, I'm well aware, as winter changes the trees. My love for Heathcliff resembles the eternal rocks beneath, a source of little visible delight, but necessary† (13) Cathy uses nature to contrast the two young men, and chooses a tree's foliage for Linton. Foliage can be trimmed and blooms, which is what Cathy is feeling for Linton now, but she knows when the harsh weather and the seasons change, all the foliage will die. She knows that she won't love Linton eternally, and problems facing the two will speed up the process. Heathcliff however is symbolised as rocks and are not affected by the weather. Rocks are wild and jagged, which matches Heathcliff's personality, and when the bad weather comes, the rocks are not affected because they are strong. The last comment she says, † a little visible delight but necessary.† could mean she knows that Heathcliff is not likeable but she needs him, as he provides sturdy foundations for her. Unfortunately for Heathcliff, he never gets to hear this part of the conversation, and flees Wuthering Heights. This moment in Heathcliff's history symbolises his turning point, as a character. He now feels a great sense of loss and betrayal, and Heathcliff never forgives Cathy for what she does, but nevertheless still loves her as passionately as before. When he returns after three years, he finds that she has married Edgar Linton and is now mistress of Thrushcross Grange. His plans at first were to seek revenge on Hindley and merely check up on Cathy to see if she is happy. However his suffering at seeing her again overwhelms him and he starts to torment the others, especially Isabella. Isabella is instantly attracted to Heathcliff, possibly because he has returned with an air of mystery around him, and seems dark and brooding. Linton is unhappy because he knew that his property could possibly fall into Heathcliff's hands if they should marry. Heathcliff at first, has no interest in her whatsoever, and is completely unaware of her affection towards him, until Catherine spitefully makes it known, embarrassing Isabella in the process. Heathcliff has no interest in Isabella, simply because he is still infatuated with Catherine. However the appeal of getting one over on Edgar is too great for him, and starts to woo Isabella. This infuriates Catherine and her husband, but Heathcliff only wanted to affect the latter. It seems that he blames Edgar for not being with Cathy, that if he had never been there as a child, Cathy and he would be together. There is also the possibility that Heathcliff, when he was younger was jealous of the social acceptance that others had. Heathcliff was picked on because he wasn't ‘one of them'- not actually be blood related to the Earnshaws; he was found on the streets of Liverpool. Now he has returned, gentleman in appearance, but still the same emotionally affected person, willing to wreak havoc on the people who mocked him. Isabella was warned about Heathcliff- but she chose to ignore it. She knows that by marrying Heathcliff it will anger Cathy who has a ‘if I don't have him no-one can ‘ attitude, and will gain her revenge for embarrassing her. She truly believes that Heathcliff does love her. Catherine on the other hand knows deep inside that Heathcliff only loves her and cannot understand why he would like Isabella. † Oh, the evil is that I am not jealous, is it? Well, I won't repeat my offer of a wife: it is as bad as offering Satan a lost soul. Your bliss lies, like his, in inflicting misery. You prove it†¦ I begin to be at secure and tranquil; and you, restless to know us at peace, appear resolved on exciting a quarrel. Quarrel with Edgar if you please, Heathcliff, and deceive his sister: you'll hit on exactly the most efficient method of revenging yourself on me.† (14) Heathcliff and Isabella run away together, but not before Heathcliff shows us his sadistic side – † Miss Isabella's Springer, Fanny, (was) suspended to a handkerchief, and nearly at its last gasp† (15) Soon enough, the ‘honeymoon' is over, and Isabella realises just who her husband really is. He is cruel and violent, and Isabella questions Nelly in a letter about her husband: † Is Mr. Heathcliff a man? If so, is he mad? And if not is he the devil?† (16) Abraham Lincoln once said † If you want to test a man's character, give him power† and this could be said for Heathcliff. Heathcliff gains power of Wuthering Heights by manipulating Hindley. Hindley at this point is an alcoholic and likes to bet. He loses his money through betting and is attracted to Heathcliff's newly found wealth, thinking he could win it. However, in the need Hindley dies deep in debt, and Heathcliff loaned him so much money that now he owns Wuthering Heights. Hindley still detested Heathcliff, even though he allowed him to stay there, and on many occasions as told to Isabella, has tried to kill him. We as the reader, however still think of Heathcliff with sympathy, even though we disapprove of his actions, especially towards Hindley and Isabella. We still remember his treatment as a child from Hindley, and so when he seeks out his revenge, we find it extremely difficult not to wish him success. By gaining this power, he is able now to control the future, by arranging marriages and so on. Catherine before she died, gave birth to young Cathy, and Isabella gave birth to young Linton in London. When she died, Edgar wanted to have custody of the child. However, Heathcliff has seen the possibilities and demands that he should come to live with him. After all, he is the father. Linton is quite the opposite of his father; he is pale, weak and quite spoilt in his ways. When Heathcliff finally meets him, he does not even pretend to love him, he calls his mother a slut, and mistreats him. † I'm jealous of monopolising his affection†¦yes Nell, †¦my son is the prospective owner of this place, and I should not wish him to die till I was certain of being his successor. Besides, he's mine, and I want the triumph of seeing my descendant fairly lord of their estates: my child hiring their children to till their father's lands for wages. That is the sole consideration, which can make me endure the whelp: I despise him for himself, and I hate him for the memories he revives!†(17) Heathcliff arranges meetings between young Cathy and Linton because he knows that if they were married, his son could own Thrushcross Grange. Heathcliff then has to find some way to claim it himself, and he was delighted to find out the Linton was in ill health without his interference. Heathcliff used emotional torment on Linton, who has a weak disposition anyway, to make him worse. He forces young Cathy to marry Linton for his benefit, which the young girl is not happy about, especially since her father is dying and Heathcliff won't let her see him. When Cathy shouts at him, through Nelly's words we can see how Heathcliff is affected by Cathy's words: † Heathcliff you are a cruel man, but you're not a fiend; and you won't, from mere malice, destroy irrevocably all my happiness†¦I've given over crying: but I'm going to kneel here, at your knee; and I'll not get up, and I'll not take my eyes from your face till you look back at me! No, don't turn away! Do look! Have you never loved anybody in all your life, uncle? Never? Ah! You must look once.† (18) Heathcliff can see his Catherine in her daughter's eyes, which is heart breaking for him, as he can't even bear to look at her. Heathcliff is not hated by Cathy, which also affects him emotionally. † He shrigged his sholders; shook himself, indeed, as if his flesh crept with aversion;† (19) I do not think he should inflict his revenge on the younger generation, simply because they were not to blame for the pain that Heathcliff bore in the past, especially Hareton, who is Hindley's son. Hindley was brought up badly by his father, who was always drunk and violent to him. Heathcliff wished to bring him up after his father's death. Heathcliff treats Hareton in a way, which reflects the way Hindley treated him, except that Hareton is completely oblivious to the fact that this is happening to him, because he wasn't educated. So, Hareton, who should have been the finest gentleman in the area, is reduced to living at Wuthering Heights as a common, uneducated servant, friendless and without hope, and surprisingly he likes Heathcliff. As Heathcliff comes closer and closer to realising his final revenge, he seems more preoccupied with his memory of Catherine. The horrible image of Heathcliff uncovering her grave just to see her face shows us his depth of passion for her. † I got the sexton to remove the earth off her coffin-lid, and I opened it. I thought, once I would have stayed there: when I saw her face again- it is hers yet- he had hard work to stir me; but he said it would change if the air blew on it, and so I struck one side of the coffin loose, and covered it up: not Linton's side, damn him! I wish he'd been soldered in lead†¦when I'm laid there, and slide mine out too; I'll have it made so: and then, by the time Linton gets to us, he'll not know which is which!† (20) The thought of Edgar and Catherine's bodies decomposing together is too much for him. He states that he wants to be buried next to Catherine, and even punches a hole in her casket and asks that the same would be done to him so that their dust can mingle. Near the time of his death, he becomes more and more isolated from everyone and increasingly obsessed with his dead love, imagining that she is haunting him, and Heathcliff becomes more cheerful, and feels happy that when he dies he will be reunited with Catherine. † I have neither a fear, nor a presentiment, nor a hope of death. Why should I? †¦ It is a long fight; I wish it were over!† (21) It is only at this time he feels reconciled to her spirit that he abandons his cruelty towards Catherine and Hareton. Heathcliff is a truly interesting character and our sympathy lies with him, because we understand why he is so determined to seek his revenge on the people who opposed him in the first place. With regards to the quotations at the start of my essay, Heathcliff is a character who seems vivid. The manner in which he speaks and the emotion that he carries with him throughout the book makes him † step out of the confines of fiction†. We never really hate him for what he does, simply because we know why he does it. He was badly treated when he was younger, and this developed into revenge. Still, our sympathy lies with him. Charlotte Bronte may not have liked his † arrow straight course to perdition† but modern readers who read Wuthering Heights justify why, without prejudice.

Mr Guan

Report Report Due: pm Friday 23rd August, Week 4. Hand in report electronically vie e-learning. Time to complete: This assessment task should take the average student 10-15 hours to complete, Including research time. Late Penalty: As for all other assessment tasks for this course, late penalties are 20% of the maximum possible mark per day or part thereof.Time of submission Is logged via e-learning, note that the e-learning time may not be the same as your watch/phone/computer timely Weekends and public holidays are not included . Plagiarism: You must include a plagiarism compliance statement. Reports may be checked for plagiarism with an online system, please correctly use quotes from sources and reference them correctly as per the author/ date or numbered system. Refer to the library weapon for guidance on referencing and plagiarism.Any report found to have been plagiarisms will be processed as per the University plagiarism policy. Task Description: Written case study report (20% of course total assessment). Present a written technical (In report format as per lecture one guidelines) case study focusing on a major workplace safety incident that occurred (anywhere In the world). The emphasis and purpose of the report Is to; research, describe and discuss the Incident primarily In relation to the Safety Systems related to the event. Ђ Describe the Incident/event and possible causes of the event (including causes related to the management/operation of safety systems) Relate the incident/event to any failures in safety systems (including managerial) that were present Discuss what preventative measures could/should have been taken What changes would you suggest be made to limit the possibility of repeat event occurring? How would you review the effectiveness of your proposed changes?Word Limit: This Report should be approximately 2000-3000 words in length (not including the title page, summary, table of contents, references or appendices). Writing concise yet Informative reports Is an Important part of being a Professional Engineer. The ability to accurately convey Information In a concise, relevant and effective manner is a key skill that you should endeavourer to develop. Reports containing more than 3250 or fewer than 1750 words will result in mark penalties of 0% of the possible mark for every 250 words under/ over the limit.Grade Descriptors A+ A ABA+ B BIO 95 90 85 80 75 High Distinction 85% – 100% As for the criteria for ‘Distinction', however the work also shows a high degree of professionalism. The report structure is excellent and provides a convincing discussion/argument of the topic. There is good evidence of in depth, critical discussion of the topic. Report has excellent grammar, spelling and Is of a concise nature. The work shows a good appreciation of the general alma/purpose of the topic. There Is good coverage of the topic with relevant and accurate support ND a well developed scholarly discussion/argument .Grammar and spelling are very good and report is reasonably concise. The work is relevant and addresses several reasonable amount of the content and a scholarly discussion/argument has been advanced. There is limited evidence of an overall integrative view of the topic. Grammar, spelling and conciseness are lacking. The information in the various aspects of the work is relevant and accurate but is not integrated and only covers some core aspects of the topic. There is an attempt at a scholarly discussion/ argument and the work indicates a limited understanding of the topic.

Comparison Between Milo Horlicks and Bornevita

MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a â€Å"must have† product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by parents and kids alike, Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones * iron to carry oxygen to the body’s cells * vitamin A for healthy eye sight * vitamins B1 and B2 to help release energy from foods * Vitamin C to keep skin and gums in good shape.REF:(www. nestle. com/brands/allbrands/milo_foodservice). Origin: Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sold in many countries around the world. Product availability: It is marketed and sold in many countries around the world (worldwide) (Ref :WIKI) Malted barley is one of the key ingredients that give MILO the unique great taste and crunch you love. It is naturally rich in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and working muscles.Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids. A glass of MILO and milk is: – High in protein – Low GI – Nutrient rich – particularly calcium where it provides nearly 50% of Recommended Daily Intake (RDI). REF: (http://www. milo. com. au/products/milo/) check this website below â€Å"DID YOU KNOW† PACKING: Package available, aging by replacing the old one with adding the interesting picture.Before this, Milo packaging only have their brand name, but nowadays Milo have been through the transformation by using faces of national athletes to attract more customers. Besides, Milo also has adding more colorful color beside of  their green color which is their main color. This improvement can attract children to drink Milo. B y doing this transformation Milo will be more up to date and can build loyal customer and as well as to be more different than their competitor such as Oligo Cocowhich are using the same green color for their packaging.Milo product enhancement Milo has realized and able to fulfill customer needs, so that they produce 3 in 1Milo from the normal powder Milo. This is for the customers that do not have enough time or in rush because they only need a short time to make it. This is because 3 in 1Milo already has added creamer and sugar for consumer convenience. Even kids also can do it by themselves because it already complete and they do not have to add anything. Add more ingredients To differentiate Milo from other product they have produce a healthy Milo by adding cereal in Milo Fuze.This Milo is very suitable for consumer that concern about healthy and on diet because cereal can avoid people from feeling hungry and contain fiber that good for digestion. Milo also contains a lot of nut rition which does notcontained in the other competitor’s product such as Oligo Coco. Oligo Coco is just a normal chocolate malt drink and they do not have nutrition such as Milo. (http://www. scribd. com/doc/26214574/15/Information-in-Milo-Packaging) HORLICKS BRANDING: Horlicks is the name of a company and of a malted milk hot drink.It is manufactured by GlaxoSmithKline and it is available in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia. Horlicks has been the most leading brand leading and the most famous healthy food drink brand across the world and as well as in Bangladesh. ORIGIN: Product Origin: product of England (check this not sure). PACKING: This gave GSK the thought of unifying the logo, packaging and designing across all the product categories of Horlicks.The new look and design have evolved from consumer research across the segments along with attributes of the brand. The e lements in the new design are: – * The ‘Wave’ on the packaging shows the ‘activity’ of a person * The visual of milk and wheat shows the nourishing capabilities of Horlicks * Blue and orange colours have been part of the Horlicks family for many years and strongly help to identify the brand * The new logo also plays a role in reinforcing the trust and equity of the brand among the consumers The packaging in a plastic jar instead of a glass bottle is a way to make the brand easier to handle and use.A uniform size and shape for all bottles would also help in reducing the costs of producing different sized bottles. Customer choice of Horlicks is higher than any other food drink. BOURN vita BRANDING: Bournvita is the name of a brand of malted and chocolate malt drink and manufactured by Cadbury country of origin: United kingdom UK. The brand has been an enduring symbol of mental and physical health ever since it was launched. This layered with the great Cadbury chocolate taste has made the brand distinct from other offerings.It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market. http://www. cadburyindia. com/in/en/brands/beverages/bournvita. aspx Most mothers would get a huge sense of relief on watching their child gulp down a full glass of milk. But in reality, without Vitamin D, calcium is not fully absorbed from milk. Earlier, sunlight was the major source of Vitamin D for children. But today, as their activities are mostly confined indoors, the daily dosage of Vitamin D may not be fulfilled.The new and enhanced Cadbury Bournvita is specially enriched with Vitamin D, so you can depend on it to bring out the goodness of calcium in milk. Cadbury Bournvita, with the additional combination of vitamin C, iron and other essential vitamins and minerals helps multiply the power of milk. http://www. cadburybournvita. in/ Product: Cadbury India Ltd launched Cadbury Bournvita, a chocolate health drink in 1947 in India. But even before launching its new health product in the Indian market, Bournvita was one of the most loved chocolate drinks around the world.Brown because its brown in colour & Vita because it has lots of vitamins. Bournvita is all about. a nutritional drink which acts as a dietary supplement providing nourishment along with good taste & flavors. For today’s kids who detest milk in its pure state unless flavored, this is an ideal drink. It has its own unique flavor, and the taste is rich and full-bodied. So easy to prepare, just instant mix it into your milk. Even a child can manage this for himself when he is in a hurry to run off to play!Many children I have known just scoop up a spoonful of Bournvita fine granules into their mouth and crunch away happily†¦goes to prove its taste bud friendly value for kids. Ingredients: Malt extracts, sugar, cocoa powder, milk solids, liquid glucose, vitamins, Bourn Vitaaâ‚ ¬Ã¢â€ž ¢s nutritional facts: 1) Gives p rotein. 2) Provides Vitamin A, Vitamin C & Vitamin B12. 3) Contains Calcium, Iron & Folic Acid. 4) It also provides our body with Niacin, pyridoxine, Riboflavin, & Thiamin which is very essential for the proper working of our nervous system.Price: Normally, price is the most important element in deciding the fate of any product. While purchasing any health drinks however, a housewife or a mother who is the ultimate buyer gives price secondary importance. She will carefully study the taste & nutritive values in the health drinks. I agree that Bournvita is one of the most expensive health drinks in the market (Rs. 101 for 500gms) but still due to its good taste & great nutritive values it has captured the majority of the market. Target Market:Brown HFDaâ‚ ¬Ã¢â€ž ¢s target audience has always been kids who are in the age group of 7-15. Why a HFD targets audience in this age group? The answer to this is very simple. Most of the children in this age group have casual eating habits and milk is like a curse for them. This is were a HFD comes into picture the work ofA   HFD is not only to add flavor to the milk but also act as supplement whichA   can add nutrition to their child. The other advantage of having this segment as target market is HFD are mostly taken with milk http://mgmtfunda. com/marketing-mix-4ps-for-cadbury-bournvita/#

Organizing Essay Example | Topics and Well Written Essays - 1000 words

Organizing - Essay Example Furthermore, the paper entails valued suggestions, which will assist the company in mitigating the key challenges. Discussion Reorganization is considered to be a major part of any business who files for bankruptcy, as it is considered that reorganization can either dissolve a firm or help the business to attain a leading position in the global platform (United States Court, n.d.). The plan that has been designed with respect to the reorganization proposed by GM is stated here under: Development of a Competitive Product Mix along with a Balanced Cost Structure It is measured that GM is listed among those automobile organization that owes many well reputed automobile brands like Chevrolet, GMC, Cadillac, and Isuzu among others. The first reorganizational plan of the company inculcate to rationalize its vehicle brands by discontinuing well-known automobile brands like Hummer and many others and focusing on its core brands. The company then planned to reduce its name plates by 25% which is estimated to increase around 80% by 2014. GM is considered to be one of the oldest automobile companies in the world, which also implies the same for their dealers. However, it has been found that the dealers of the company are comparatively outdated in comparison to the other competitors resulting in decreased marginal sales of their products. In this regard the company planned to reshape its dealer and expand it dealership in all major part of its operating area. Additionally, the company merged its four product development organization, which was located in diversified part of the globe to foster effectiveness of reorganizational plan and to maximize the cost. Furthermore, these strategies will assist the company to develop better vehicles for its customers. It has also been identified that though the company has reduced its total labor cost by 28% from 2004 till 2008. However, there was no significant outcome of the implemented policies. It is also estimated that the company spends about $100 billion on retiree benefits irrespective of its losses (General Motors Corporation, 2009). The main issue that can act as a barrier for the company is the increasing cost of raw materials. The plan that has been made by the company has been estimated with the current prevailing cost of raw materials which are likely to increase in the future. Additionally the plan of refurnishing the existing dealers may be a challenging task which would require adequate amount of time (Kunze, 2012). Compliance with the Federal Environmental Regulation The second plan that has been proposed by the company i.e. GM is to develop vehicles to meet up the environmental regulation passed by the government of the United States of America. The company also developed plans to manufacture alternative fuel vehicles, adapting the company’s technological aspects in countries like Brazil. The increasing pollution has forced the government of different countries to pass laws that set guid elines for automobile industry to manufacture vehicle accordingly. In this aspect the company has planned to replace some of its higher authorities to maintain an effective structural management in Brazil, as it accounts about 60% of the vehicle sale in the South American region (Higgins, 2013;

Telecommunications Essay Example | Topics and Well Written Essays - 6500 words

Telecommunications - Essay Example Nevertheless information is also important to economic activities, ranging from agriculture to manufacturing and services. If information is significant to advancement, then telecommunications, as a way of sharing information is not only a relationship between people, although a connection in the sequence of the advancement processes itself. The role of telecommunications in broadcasting information can be predominantly important in rural regions where other methods of acquiring and transmission information for instance personal contact, transport, and postal services are expected to be less available. Distance signifies time, in an all the time more time-conscious world. In economies that rely forcefully upon agriculture or the mining of resources, remoteness from urban markets has usually been improved only with the setting up of enhanced transportation facilities, usually roads. Nevertheless transportation links leave industries without the availability of information which is becoming ever more important for production and marketing of their products. Yet another difficulty experienced by many developing countries is economic field. As they endeavor to expand their economies, judicious availability of information becomes especially significant. In the demand of physical goods and amenities, rural areas could only vie across obstacles of distance and geography if they had a natural resource advantage. Telecommunications is also critical to the rising information fields in developing areas. In the areas of information goods and services, dependable telecommunications infrastructure can make geography and distance immaterial. For instance, the National Research Council reveals that for Africa, where populations and economic activities continue mostly rural-based, sharing information is crucial if Africans are to contribute to finding solutions to their own development problems: "Economic development in Africa will depend heavily on the development of the information sector. Countries will need the ability to communicate efficiently with local and overseas markets to determine where they many have comparative advantages for supplying their products to consumers or to purchase essential imports, based on current prices and services. Many of the economic development problems facing African countries have scientific and technological components that will require solutions to be developed in Africa by African scientists.... Lack of information is a critical constraint" (National Research Council, 1990). In the past several years, the role of telecommunications in the development process has acquired extensive focus. The ITU performed a series of analyses starting with a literature research, followed by a series of case studies on different developmental applications of telecommunications, which were summed up in Telecommunications for Development (1983). Other case studies were compiled in Information, Telecommunications, and Development (1986). The ITU's Maitland Commission pointed at the significance of telecommunica

Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

Marketing Plan - Essay Example Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin (between 8-10%). iii. With the tourism in Scotland on the rise (VisitScotland 2012), our competitors will institute new facilities and recreational activities for the summer season before March 2014. Marketing Objectives Aberdeen Beach offers a serene, beautiful and relaxing environment for tourists, both local and international. Apart from coming up with a mission statement that is both marketing oriented and consumer-focused, Aberdeen City Council should create an objective to attain cumulative growth in tourism volume of at least 60% over the next three years. At least 30% of this tourism growth should result from local tourist and from new facilities that offer activities that are non-seasonal or are generally undertaken during the off-peak period. Aberdeen beach should also institute efforts to capture over 25% of the tourism market share in th e area within the next 3 years. This will make sure that it is the biggest tourist destination in the area. Better facilities and activities that take advantage of off-peak tourism will ensure that it offers valid competition to Blackpool beach. To accomplish the various marketing objectives laid down, the Aberdeen City Council should put benchmarks in place to assess progress. Frequent evaluation of these objectives will offer feedback and potential remedial actions on a timely basis. The chief marketing objective is to improve the perceptions tourists as well as the locals have about the Aberdeen Beach. Since Aberdeen beach has been slowly losing both the local and the international tourists, it must not be satisfying its current consumers. The city council should review the problems that hinder success and use it to not only keep its current tourism base but encourage new international and local tourists to the area. To improve success, benchmarks should be developed to understan d how the city council can improve the experience of tourists to the beach through knowledge of tourist’s needs and specific opportunities for instituting new recreational facilities. The benchmarks should be developed through market research as well as the City Council’s marketing information system. Another objective should be the institution of an education program that will serve to educate the local residents about the issue of climate change and the rising flood risk in the area. The City Council should collaborate with the local residents in efforts to conserve and restore the beach (Robert Gordon 2013). The City Council should also create a new office that deals with beach security and cleanliness. It should interact with local residents and set up an institution that deals with cleaning up the beach and ensuring that companies and other individuals do not use the beach as a dumping point. According to Chan, Leung, and Wong (2006) collaborative environment rest oration efforts can be utilized as a means of advertisement both for local consumers and international. It should also collaborate with local law enforcement to ensure that visitors to the beach are safe. Marketing Strategies A. Target Markets Target Market 1: The first target market is the local tourists. Posters and customized calendars showing the beauty of Aberdeen beach could help reconnect with the local population. The Beach has also received bad

M5 Reflection Essay Example | Topics and Well Written Essays - 500 words - 1

M5 Reflection - Essay Example It is therefore easy to assume that teachers are supposed to do a better job as far as keeping up with science is concerned, nevertheless, teaching is a profession that is already labor intensive. It is might therefore become difficult for someone not familiar with the profession to separate scientific research from other pseudoscience. This means theories associated with learning and teaching at different levels may be appear as effective but they need to be tested on a large scale. Reseach also leads to the development of equity that ensures that individual develop a belief in value while being committed to the creation and sustenance of positive school cultures. Is also important is developing lifelong learning that enables individual to develop a commitment to implementing shared visions of learning that are backed by the school community. On the other hand, action research may be instrumental in appreciating the activities that take place in the classroom and identifying the changes that lead to improved teaching and learning (Whitehead & McNiff, 2006). Action research is important in answering questions concerning the efficiency of particular instructional approaches, performances of students and the management of classroom approaches. Research in education often appears to be removed from other aspects of the classroom and for many teachers; experimental research appears to be in contradiction of the mandate to improve learning for all the students (Armstrong & Moore, 2004). In this context, action research provides the benefits of studies in the schoolroom setting without the associated hurdles. The main aim of school-wide research is improving the school in terms of the organizations as an entity with an ability to solve problems (Erchul & Sheridan, 2014). Through recurrent cycles of research, the entire school, as a community should progressively improve to gain ability to work together in the identification of problems and solving them.

A Rhetorical analysis about I shouldn't have to press '1' for english Essay

A Rhetorical analysis about I shouldn't have to press '1' for english - Essay Example Also there is the political face of it, whereby the economic and political policy’s are established and preserved by the government mainly for the special benefit of the ruling class, the wealthy influential not for the advantage of working individuals, people of color. This economic dismay that we are experiencing is similar for the Latinos and Blacks. This shows the unjust, undemocratic and unequal society we are dwelling in. Few researchers have found out that the mean wealth of the white family is twenty times that of a Black family. The wealth ratios are very unequal rising up a few questions. Is it the color? Is it the inability to do certain things? Looking at inflation, in 2005-2009 the medium fell 53% amid the black households, evaluated with a simple 16% amid the white families. Looking at home equality, Blacks declined by half, illustrating how many were left out. An analysis carried out suggests that the Blacks were forefront of the housing real estate market boil of the 1990s and in the early 2000s however that have since been amid the situations experiencing the steepest turn downs in the housing

Personal Finance Assignment Example | Topics and Well Written Essays - 1500 words

Personal Finance - Assignment Example For example, if demand for properties has gone up lately, hence mortgage rates will increase then. With the fixed rate deal, she could avoid such a risk. However, if she plans to repay the borrowed money faster than 2 years, which means short term financing; hence other financing opportunities may involve lower costs. Such as taking bank overdrafts (i.e. 5.90% at Alliance & Leicester Premier Direct1) or trade credits; trade credits is an available option if she borrows between 30 to 90 days and it's profitable for Jane since it does not include any interest charges. However, she must have a good credit record. Additionally, since the globalisation, deregulation of financial markets as well as technological advancements, customers around the world have now easier access to obtain finance around the world; which offers Jane an opportunity to choose the lowest rate possible. A good credit history enables Jane to reach a larger amount of financing opportunities. As illustrated above, trade credit does not involve any interest rates; however the customer should keep a good credit record. To ensure a good credit history, Jane should control her payments; such as ensuring that debts are paid by their due date, etc. Jane should gain information of the level of control of the lender. ... Both Annie and Gareth acquire a 10,000 lump sum. If they each put the 10,000 into a savings account paying 6% AER gross for one year, how much net interest would each of them receive after one year (50 words)) 6% of Pound Sterling 10,000= Pound Sterling 600 Tax is 20% on interest payable So, Pound Sterling 600-20%(Pound Sterling 120) = Pound Sterling 480 Hence, the net interest rate is 4.8%. If the inflation rate had been 3.5% over the year, what would be the real value of both Annie's and Gareth's total savings after one year (60 words) Real value equals to nominal interest rates minus inflation rate: 4.8% - 3.5= 1.3% 10,000+1.3%= 10,130 10,130 x 2= 20,260 (both Annie and Gareth) Annie is considering using her 10,000 to purchase shares in a large blue-chip company instead, with the idea that she would sell the shares after one year in order to purchase a car. Briefly outline the key factors that Annie should think about before making such an equity based investment. She should research about the company first. The risk involved of investing there, such as examining the company's financial performance, such as its balance sheet, cash flow, revenue statement, etc. How long the company has been established, is there any negative publicity, etc. These points assist Jane to avoid the risk of loosing her funds. She should also identify other opportunities, such as other companies which would be more profitable to invest in, such as established companies; i.e. Apple, Sony, etc. Additionally, she could also use her 10,000 to establish her own little business or join a partnership, etc; depending which one is more profitable and involves less risk. Moreover, she should also consider the flexibility of the company. Some companies require investors

Ethels Chocolate Lounges Assignment Example | Topics and Well Written Essays - 250 words - 13

Ethels Chocolate Lounges - Assignment Example The product line of gourmet chocolate comes at an expensive price to compete with multinationals in the industry such as Starbucks. Ethel’s Chocolate Lounge relies on limited decision making to influence the clients. Clients that engage in limited decision-making have a low level of involvement and do not engage in searching for alternative products and brands. The search for similar items will base the decision on similar ingredients when items are on sale or a prior experience on some of the item the consumer needed to purchase. Mars Corporation focuses on advantage routine response behavior frequent purchases by consumers’ exhibits routine response behavior. Some of the factors that can motivate the consumers to make a purchase at Ethel’s Chocolate include an advertisement with a desirable destination. A specific culture will move to various styles of chocolates to enjoy the taste-making of Ethel’s Chocolate. Some of the psychological factors that suit the consumers' needs include beliefs, perception, and attitudes. An upscale modern style will match with the popular culture of classy feel. The store has a modern look with an appeal of relaxing ambiance that encourages socialization to extend lounging.

Inevitably is always better than large organizations at making Essay

Inevitably is always better than large organizations at making innovations - Essay Example Small and medium-sized enterprises are business enterprises which are seen to variously exhibit some common characteristics, which are; these business enterprises employ an average of up to about 250 employees, they have an annual turnover that is approximated as being not more than ?50 million and their management is also seen as largely independent in addition to being free from any outside control and influence in taking various principal decisions (European Commission, 2013). The Role/Place of Small and Medium-sized Business Enterprises in the Economy SMEs are important to all the different economies in the world, this is especially so to those economies found in the world’s developing countries that happen to be struggling with income distribution and employment challenges. During the 1980s, the total turnover, stocks and employment in most of the firms operating a wide range of business activities and services in the United Kingdom was seen to record spectacular growth. This growth was witnessed in the operations of all the large and small business enterprises. ... The number of SMEs within the United Kingdom has managed to record rapid growth during both the 1980s and the 1990s with estimates showing growth margins of from 57 percent to an average of 67 percent (Analoui and Karami 2003). The United Kingdom’s over 3.7 million SMEs are approximated to account for about 40 percent of the country’s total GDP. The SMEs also generate an annual turn over of about one trillion pounds in addition to employing approximately over 12 million people. Of the 2.3 million jobs that were created in the United Kingdom by the formation of new businesses between the years ranging from 1995 through to 1999, SMEs account for about 85 percent of this figure while they also accounted for more than 50 percent of the more than 3.5 million jobs that were gained as companies in the United Kingdom expanded over the same time period (Analoui and Karami 2003). Despite small firms accounting for such a large portion of the country’s GDP, Britain has been show to be relatively poorly endowed with small firms (Nelson, 1993). As a consequence of the trend showing constant growth of SME’s both in the United Kingdom and the world, SMEs have been noted as accounting for an average of about 99 percent of all businesses in the United Kingdom, while globally, SMEs are seen to account for business enterprise in excess of 99 percent of all the businesses that have been established. It is due to this that SME are considered to be the largest contributor to both the gross domestic product and the employment rates of all the countries in the world (Nwankwo and Gbadamosi, 2010). In order for SMEs to compete successfully and improve their chances of

European Cars Are Better Than Japanese Essay Example for Free

European Cars Are Better Than Japanese Essay The design is specialized to cater to the specific needs of a consumer. Every country in the world manufactures its own cars, whether it is Japan, America or Europe. European cars are vastly superior to Japanese cars when examining performance, design and safety. The key feature that makes European cars better than all other cars is performance. Performance of a care is judge by how well the, brakes, suspension, traction, transmission and engine work. When European car manufacturers talks about performance they are referring to power generated by the car. European cars manufacturers combine all the aspects of performance to create an extraordinarily spectacular engine, which has maximum horse power and torque. Some European cars engines are hand-built, which helps delivers performance at a perfect level. Power from the engine has to be delivered to the wheels; transmission plays a vital role in delivering the power and speed from the engine to wheels. Car manufacturers in Europe develop a transmission system which is particularly adept at applying output so that it can be delivered quickly, smoothly and efficiently when called upon. European car manufacturers are especially renowned for their designs, because their designs allow precision in handling, efficiency in engine performance and good brakes. An efficient power output of the engine leads to an increased maximum speed limit that the car can reach. To maximize the speed that a car can reach the external shape of the body of a car is designed with special care as well. When European car manufacturers talk about speed, they keep in mind the aerodynamics of the car. Designers ensure that the car has a streamlined body shape, which reduces air resistance experienced by a car while it is in motion. In addition, aerodynamics designing provides for the external appearance of the car to look elegant, fashionable, artistic and sensational. European cars are made out of high-strength steel body panels make the safer when an impact takes place. They are manufactured with 7 different air bags inside the care to avoid the impact and causing the driver and passenger to be much safer. If a car can reach high speeds in a short span of time then it needs good brakes. European engineers ensure safety and handling does not become an issue for the driver and the passenger by providing an anti-lock braking system. This system prevents the car from skidding and allows the driver with greater control over the car because due to the anti-braking system the wheels of the car are only gradually reduced in speed. Rather than bringing the wheels of the car to an abrupt halt, the brakes of the car provide with better independent suspension for each wheel, which can help withstand shocks and bumps. European cars are superior in performance design and safety. Japanese cars lack behind in performance when compared to European cars. They have weaker and lighter engines, which only reduce the manufacturing cost, but result in giving a poor performance. Japanese car engines are manufactured on low budget. The lack in use of technology during the production makes the cars less reliable, because the finished engine does not produce much power. Less power means less torque and horsepower. Production companies in Japan manufacture engines using heavy equipment and machinery. This allows them to produce cars in a greater quantity, but there is no guarantee for quality . Japanese engineers focus on building lighter engines which gives more gas millage. Japanese cars are designed using weaker body structures making the car lighter. They use to steel alloy to manufacture the exterior of the less expensive material. Exterior of the car is brittle enough to not to withstand an impact, hence making less safe. Japanese cars are not safest car in the world. To avoid the cost to manufacture the car, they use disk brakes which have a higher risk of worning out faster than anti-lock brakes. They use one suspension for two pair of wheel, which causes to feel the smallest shock and bump while ridding the car. Japanese car don’t use that much technology to make their car safe enough. European cars are superior to Japanese cars. They are better in performance, design and safety. European cars are comfortable, luxurious and high end cars. Japanese cars are ordinary and standard cars. Japanese cars are cheaper that European, but buying an expensive car gives you a lot of option to enjoy the ride of the car. , and produce products with a superior passenger cabin but employ lower standards outside of the cabin. Disk brakes, Alloy Wheels, and Brake Override Systems have been standard on most mid-size domestic cars for years, yet are still optional or non-existent on many major Japanese mid-size cars being sold today. Anti-lock braking system (ABS) is an automobile safety system that allows the wheels on a motor vehicle to maintain tractive contact with the road surface according to driver inputs while braking preventing the wheels from locking up (ceasing rotation) and avoiding uncontrolled skidding. It is an automated system that uses the principles of threshold braking and cadence braking which were practised by skilful drivers with previous generation braking systems. It does this at a much faster rate and with better control than a driver could manage. With 72% of its body panels made from high-strength steel, theody structure is even more rigid than its renowned predecessors. The advanced front crumple zone has been refined with approximately 17,000 computer-simulated collisions and 150 crash tests. An innovative front bulkhead and deformation zones that act on four independent levels to help divert the energy of a frontal impact under, over and around the passenger cabin.

Study On The Importance Of Mahatma Gandhi

Study On The Importance Of Mahatma Gandhi Mahatma Gandhi also known as father of Nation- helped throw out white rule and gain independence to India. He followed the path of Ahimsa which was non violence concept and Sathyagrahas which strikes to gain freedom for the people of India. He did all this yet was a lawyer by profession. Gandhi was born into the Hindu Modh family in Porbandar, in 1869. He was the son of Karamchand Gandhi, the diwan (Prime Minister) of Porbandar, and Putlibai. While living with a devout mother and surrounded by the Jain influences of Gujarat, Gandhi learned from an early age the tenets of pacifist to living beings, vegetarianism, fasting for self-purification, and mutual tolerance between members of various creeds and sects. He was born into the vaishya, or business, caste. Yet wanted fight for fair rights amongst his fellow Indians. Gandhi was responsible for many influential attributes during his years. In his younger days he studied to become a lawyer and in South Africa around the early 1880s he become employed by a Muslim firm in Pretoria. Through this firm he became engrossed in several great efforts against the authorities. During this time it peaked his interest for the communitys struggle for civil rights and Indias desire to stand on its own. Around 1915 when he returned to India he instantly joined the Indian National Congress as a large movement. While doing so he began to wear a simple quite simple which consisted of a white loin cloth, white shawl and sandals. This style appeals too many Indians in the rural areas who then gave him the name Mahatma meaning great saint. Gandhi philosophy revolved around three central notions: sawaraj meaning home rule, sarvodaya meaning welfare of all, and satyagraha meaning non-violence. Whereas Satyagraha was the key component for accomplishing political goals while using non- violent tactics. And sarvodaya and sawararja were used to support ideas of individual and overall improvement and renewal. With this renewal Gandhi was adamant in the belief that this necessary for India to revive itself of its history and culture and get rid of the British hovering over them. One major accomplishment held by Gandhi led a 200 mile Salt March so that the people of India could make and gather their own salt. His goal was for the people of India not to buy salt from the British. This march is called the Salt Satyagraha which started with the Dandi March on March 12, 1930, which was a key part of the Indian Independence Movement. This crusade was entirely nonviolent against the British salt tax in India. This protest prompted a larger Civil Movement. This movement was the most momentous organized attempt to confront the British government since Non-cooperation movement of 1920-22, and was directly followed the Purna Swaraj declaration of independence by the Indian National Congress in January of 1930. Gandhi also led the Dandi march near Ahmedabad, to the sea coast near the village of Dandi. This imspiring man continued on his mile march to make salt without paying the tax the British wanted while still expanding the number of Indians joined him along his jour ney. Eventually Gandhi broke the salt laws in Dandi at the end of the march on April 6, 1930, thus sparking large scale acts of civil disobedience against the British Raj salt laws by millions of Indians. Gandhi 1906 the Transval government cultivated a new Act to force registration of the colonys population At a enormous protest in Johannesburg on September 11th that year, Gandhi went on views evolving the devotion of truth. At this time involving his followers for the first time to defy the new law and suffer the consequences for doing so. Through this act thousands of people were imprisoned include Gandhi himself. Also beaten or shot. This was all because they were refusing to register, striking , or setting their registration cards on fire. Although these were all non violent means the government was still very violent towards them. While the government was successful in suppressing the Indians protesters, the public outlook the technique of how the government handled the peaceful protester finally forced the South African general at the time to negotiate a deal with Gandhi. A second attribute by Gandhi was made when he went on a 21 day fast to protest against the war between the Muslims and the Hindus and also to protest against Great Britain for not allowing India to be free. In March 1922, Gandhi was jailed for treason and after his trial he was sentenced to six years in prison. After about two years, Gandhi was released due to his declining health following surgery to treat his appendicitis. After his release, Gandhi found his country involved in serious violent attacks between Hindus and Muslims. As compensation for the violence, Gandhi decided to begin a 21-day fast, known as the Great Fast of 1924. At the time he was still ill from his recent surgery, many thought he would die anytime after day twelve, but he pulled through and held on for this passionate cause. This fast created a temporary peace. Another impact created by him was when he was arrested by the police of the charge of creating a unrest and was told to leave the area. Due to this, thousands of people protested and gathered followers to stand outside the police station and courts insisting his release. Which eventually the courts unenthusiastic allowed. After his release he helped arrange strikes against the landlords, who with the help of the government signed an agreement granting the poor farmers of that area more money and control over farming and also cancel the inflation until the famine ended. It was then Gandhi was looked at by the people as Batu meaning father and Mahatma meaning great soul. And lastly the greatest accomplishment of Gandhi was his life-long fight for the independence of India. Which fulfill his dream for his countrys independence which finally became reality on August 15, 1947. His life goal was to free India of the Britishs tight hold. To even get to that point Gandhi and his devoted follow struggle to rise to the top. Gandhi played a big role in order for India to achieve independence. He encouraged Indians to do the ahimsa and the satyagraha or simply truth-force. In which they purposely shows civil insubordination against the authorities. Indians had also established parties to gain freedom and eventually independence from Britain. Instances of these parties are the Indian National Congress and the Muslim League. Even though thats true, there were many hardships on their way to top. During the great effort to self-government about 200,000 people were killed while fighting for their liberty in which they finally succeeded because they were able to gai n independence at August 15, 1947. Gandhi was the most outstanding political and spiritual leader of India especially during the Indian independence movement. He had many followers, and taught many how to protest peacefully, instead of using violence and war. Although many know who Gandhi is numerous people do not know the greatness he has achieved. I believe he is very influential with everything he did. Gandhi stood up against the British Empire and got civil right for India while protest peacefully even thought the British hurt and killed many innocent Indians. Although imprisoned for his heroic work he never gave up. He was responsible for popularizing the concept of non violence and truth through struggle. The usefulness of these two ideas can be showed how the India used this implement to single handedly brought down the British and attempt to colonize Gandhis nation. I think this is incredible seeing though the British ruled several colonies for centuries yet Gandhi helped India rise and force them to leave them alone in just about thirty years. This proved that the use of non violent protest is very powerful. Most importantly a government can rule peoples bodies yet have no control over their minds. Due to these events I believe G andhi is forever remembered in history to this day .For how he stood up for Indian civil rights, and has made a big difference for people in India today. Even after his death Gandhi is still remembered.

Quality Management at Coca Cola, Vodafone and Cadbury

Quality Management at Coca Cola, Vodafone and Cadbury The total quality management is customer oriented, with all the members of the organisation striving to systemically improve the organisation through the partial participation of the employees in problem solving efforts across the functional and hierarchical boundaries. The total quality management includes the concepts of quality products, process control, quality assurance and quality improvement on an fragmentary basis. All the transformational process in an organisation to improve the customers satisfaction in the most economical manner for all these the control is taken by the quality management. This process works in each unit of the work system with the internally self control. The problem solving action is given to the lower level in the organisation, allowing the responsible people to take the quality control and corrective measure where necessary in order to deliver a product or service that meet the needs of the customers. Total Quality Management has a management philosophy, a paradigm, a continuous improvement approach to doing business with a new management model. The philosophy of quality management has evolved a philosophy of continuous improvement focusing on the quality and the most important dimension of the activity. Meanwhile, dominant highlight the quality of the product or service. The total quality management goes beyond statistical process control activities to embrace a broader management on how we manage people and organizations by focusing on the whole process and not mere measures. Keeping the customers in mind at all time is when the company makes the quality products and services, which is always the highest priority of the organisations. From quality guarantee hard work of each employee for the quality of society as a whole. The company which wants to be success in the market and among its customers devotes itself to make quality products and service for its customers. TQM (Total quality management) is a way to manage the future of the organization and have much wider application only to ensure the product or service quality It is the way of managing the people and business processes to ensure customer satisfaction at every stage of the organisational activity, internally and externally. It is a combined effort of the effective leadership, results organisations doing the right things and right first time. The core of quality management is the customer- supplier relation edge, both externally and internally and in each edge lays a number of processes. This is the main activity that surrounds the organizations promise to quality and quality of the message and recognisation needs to change the entire organization to create quality. These are the basis for quality management and support of the leadership roles of people, processes and systems. For the quality management, the chosen companies are from different industries and they have different systems and requirement for their quality management for their product and services which are to be introduced to the market. The companies are Coca Cola, Vodafone, Cadbury. These three companies provides its products to the customers with products and services quality checked before introducing in the market so that the customers are satisfied and the company makes the effective and efficient use of the material and making profit at the end. 2. Quality Management at Coca cola The coca cola company ensures the best quality of its beverages by implementing globally accepted authenticated manufacturing process and quality management system. The company measure the products and its package quality attributes to ensure that the beverages products in the marketplace meet the requirements of the company and expectations of customers. Consistency and reliability are the two key factors to the quality of the product. These factors are critical in meeting the global regulatory requirements and the company standards. The global nature of the business requires high standards and processes for ensuring consistent products and quality from the concentrate production to the bottling and product delivery by them. For ensuring the consistency and reliability, the companys quality system is directed by The Coca-Cola Management System (TCCMS). TCCMS is their integrated quality management program which holds all the operations of the company system wide to the same standards for the production nad distribution of the beverages. It assures the highest standards in the management of the product quality, the environment and the health and safety throughout the Coca cola system. TCCMS is supported by the heads throughout the company as it guides the product safety and quality by bringing together the ultimate objective of the business and quality simultaneously with consistent metrics of monitoring the performance of the product, integrating the preventive actions as a management tool. It demands rigorous efforts while planning for introducing a new product or service including the Hazard Analysis and Critical Control Points (HACCP) into the companys system standard. This management system includes defining the problem solving methodologies and tools to make continuous product safety and quality improvements. The relevance of the product safety and quality guidelines are evaluated again and again so as to stay updated with the new regulations, best practices in the industry and the market conditions to help them sustain in the market with their competitors. The food quality and safety awareness are provided to the manufacturing as well as the entire supply chain. The company maintains a safety and quality system for the TCCMS requirement by establishing, implementing and documenting each business within the coca cola system. The process and quality assurance program conducted at each of the manufacturing facilities are with world class standards. The following are the programs. 2.1 Proof and testing source of water for plant site selection The manufacturing plant site is finalised only after the source water is tested for the requirement. The testing of the source water are conducted by the third party accredited laboratories, the analysis are conducted are based on the requirement of the globally standards. After the selection, the source water is checked and tested on a regular basis to ensure that the international standards are met. The water for the plant are taken through the sealed pipelines and stored in. tanks placed in secure areas of the water treatment plant. 2.2 Purity of Sugar The sugar selection process as severe as our water selection process. The sugar is brought from the high grade authorised mills, which is then cleaned with global acclaimed carbon treatment process. The sugar is then converted to purified sugar syrup which is that mixes with the soft drink beverage concentrate. 2.3 Carbon Dioxide Meeting International Purity Standards Carbon-dioxide is manufactured from authorised suppliers which meets the international purity standards. The gas is then taken through a severe quality control confirmation prior to using it in the beverages etc. 2.4 Automated Bottling Process The bottles returned from the market are recycled through automated process; these bottles are sterilized at a very high temperatures with formulated cleaning agents. The bottles are then transported to the filler for filing with the automated filling machine, the bottles are then capped, date coded and packed into crates. (Quality commitment, http://www.cocacola.in/quality/quality_commitment_policy.aspx) The company has a well clear and structured manufacturing procedure quality control and guarantee program. All manufacturing services of the company are skilled, experienced and professional training to manufacture and test the product. The company has a strong internal audit system to monitor the compliance to international and local standards. The manufacturing facilities are audited by the external audit agencies for the quality management standards. The company make sure that the beverages are tested by acknowledged quality assurance mechanism before it is brought to the market. Company meets the international standards ISO 9001:2000, ISO 14001 and OHSAS 18001 SGS and Lloyds of London, an internationally recognized registrar, to assess the quality system against Coca-Cola ISO 9001:2000 (quality) and ISO 14001 (Environment) . Department supports the activities of the company for each of the packages to enable them to offer world class products. The system applies to the bottling company, and activities are also supported by the same technical and quality systems and standards. 2.5 Quality Assurance and control The coca cola company has one global standard Coca cola operation in different areas follows the same international quality standards across all the bottling operations. Every ingredient used in the manufacturing process of the beverages meet all the local regulatory, company and international standards. They undergo through extensive testing and inspection before it is introduced. These ingredients are regularly tested by the external accredited laboratories so that they are updated and they meet the standards of the company 3. Quality Management at Vodafone Vodafone has adopted specific framework of analytically assessing the excellence of the services which are given to the customers. These frameworks are assessed from the concept and planning phase to their delivery of the product to the ultimate customers in the market. These frameworks include the following: 3.1 Service Evaluation Service Evaluation is done to ensure that the new product and services are designed, developed and implemented based on the quality requirements, keeping the company policies in mind and processes aiming to meet customers need. The quality standards of the new products and services are checked through specific number of trials with certain level standards, with prior and post launch of the product against the initial technical and quality specifications. 3.2 Quality of Service monitoring The most important method before going to set the target and network development on the use of mobile telecommunication network is to understand the customer perception on these matters. The pioneer indicators demonstrate the quality of service is the Call Success Rate- CSR- the percentage of successfully set up, maintained and released calls, as perceived by the customers, the Poor Voice Quality- accessing the quality of communication and the Weak signal Percentage- evaluating the weak signal level. Quality of Service is monitored is performed on their GSM, GPRS and UMTS Services. 3.3 Suppliers and Partners Performance Evaluation Vodafone access the quality of the product and service and identify the areas of improvement and implement appropriate action in order to maintain a mutual trust and cooperation with its partners and to achieve mutual beneficial synergies. 3.4 Participation in Vodafone group network and Service quality team Vodafone aims to ensure the quality of the product and services especially on the new technologies which creates the new demand for the company in the market. Special care is been taken about the participants in the Vodafone group network and service quality team. The purpose is to- To introduce the quality of service indicators for the product and services that are implemented within the frameworks of the corporate projects. To ensure the use of quality checked plans and measure its implementation To identify the required changes in the company, in order to update with the new technologies Vodafone is the first and the only telecommunication company in Greece and the few internationally certified for the development and implementation. The management systems within the framework of an integrated management. According to ISO 9001:2008 standards the Quality Management for the systematic and continuous improvement, development of its activities, and the customer satisfaction. Certificate of Approval (No: 362 212) Quality Management System according Vodafone retailer to ISO 9001:2008 for the companys commitment to offer products and services to customers through its passion for retail chain and in particular, a chain formed by the property and franchise stores. Certificate of Approval (No: 362 212) Environmental Management System under ISO 14001, which aims at the systematic management of the companys activities that affect the environment. Certificate of Approval (No.: 362 212 / D) Health and Safety Management System according to OHSAS 18001 / ELOT 1801, aims to provide a safe working environment and safe for all employees. Certificate of approval (362212) According to ISO 27001 the Information Security Management System , which concerns the security of information security in the enterprise, customers, shareholders and partners. Certificate of Approval (No.: 362 212 / F) According to BS 25999-2:2007, Business Continuity Management System is to ensure continuity of critical business operations and ensuring continuity of essential services to customers in case of unexpected incidents. Certificate of Approval (No.: 362 212 / H LRQA) (Integrated Management System, http://www.vodafone.gr/portal/client/cms/viewCmsPage.action?pageId=1620) 4. Quality Management Assurance at Cadbury Market high quality, excellent value products that consistently meet business requirements and comply with local standards, but continuously improve and exceed the expectations of consumers. It ensures that customers and consumers first become actively listening and understanding their expectations for quality and value points of purchase and consumption. Ensure that the representation of corporate image, including products and brands, meet the recognized standards, strengthen the commitment to quality and to safeguard the reputation of Cadbury. Preserve the right best time before culture, which continues to absorb the food quality and safety, where everyone understands their responsibilities and accountability. Use a quality system is monitored continuously improves processes to provide these policies and standards. Set clear management responsibilities and strengthening the achievement of measurable goals and objectives of quality and food safety. supply chain and business partners work to ensure compliance with quality policies and systems, ensuring quality throughout our supply chain. Place of continuous improvement is critical to performance, which allows us to offer better products and services to consumers and customers. Create a passion for quality, which are the successes and achievements are recognized and celebrated. Re-examine and bring up to date this policy to ensure that it continues to reflect the values and outlook of customers. (Quality and Food Safety Assurance, http://www.cadburyindia.com/cadtoday/qualityfoodsafety.asp) 5. Compare and Contrast Coca cola company has introduced a system named The Coca Cola Management System (TCCMS). This system is introduced in all the stages of the organisational level and also to the bottling agents so that the global standards of the company can be maintained with the bottlers. The company takes care of each of the process the product goes through, from the source water to the bottles used for the packaging for the beverages. Vodafone has adopted a specific framework for the assessing systematically and logically the quality of the services which are provided to the customers. These frameworks are assessed from the concept and planning phase to their delivery of the product to the ultimate customers in the market. These frameworks are set with the service evaluation of the product and technologies up gradation in the industry. Cadbury adopted the quality assurance for the products which are introduced to the customers. Maintain a right first time culture that constantly ensures the quality and food safety, every employee understand the responsibility given to them and they are made accountable for their activity. Quality management system is audited periodically to improve the process to deliver their policy and standards. All the three companies are giving great importance to the total quality management of its products and services. These quality management are considered as the responsibility of the company to its ultimate customers in the market. Different systems and frameworks are followed for the quality management. Whereas some companies have create a program for the quality management and some have just included it in its process. The quality management for each organisation differ based on their activities in the market. The system introduced in coca cola is implemented for all the regions and the bottlers as that they can have a global standard. The service evaluation at Vodafone is done for ensuring that the product and service match with the company policies and market demand. The Cadbury assurance is done with the aim of quality and food safety for the customers. 6. Impact on Innovation, Changes and Competitiveness Coca cola Companys system on quality helps them as a support to introduce new products in the market. The major competition faced by coca cola is from PepsiCo, TCCMS makes the difference between the two companies product and service. This helps the company to follow the market trends among the customers so that they can be up graded with the market trends. Vodafone has the systematic and logical framework for analysing the quality management. With the better quality product introduced in the market the RD of the company will be able to make new innovation to the product and which will be helpful for the company to compete with others in the market. Cadbury follows a quality system which helps them to provide the quality product to the customers. The company has a deal to innovate new product to the market and can be bringing out the efforts to face the competition in the market. 7. Recommendations The companies need to take care of the activities when given to the agents; they should have a proper light of the quality aspect of the product. The periodical checking and testing of the quality system should be made so that the systems can be up graded. The RD of the companies should be given the resources for the research. They should be made available with the equipment required. While innovation of the products are done, they should be marketed in such a way that they are they attracted to the customers. 8. Critical Reflection It was always known that Quality management is important in an organisation but the importance of quality management and its implementation in each and every process of the each activity is understood after making the research for the assignment. While studying the quality philosophy, approaches, systems and its management of each company selected, only then it was noticed that the companies RD division and top management takes a lot of efforts in making the product a success in the market. The product or service from the start of its planning it takes the lot of contribution for the quality in the company. Before making the systems for the quality management, the company need to make the market research for the product and service quality. They have to make note of the each and every process in the manufacturing and distribution of the product to the market. The employees have to quality check the product in every single step to ensure the quality. The resources required for the product to be made are to be checked and tested from its initial stages. Quality management is an important aspect in an organisation which the employees have to follow while manufacturing the product and services. The employee which are given responsible for the activities in the organisation, are made responsible for the corrective measures, this way it is easy for the employees to understand the mistakes made in the first process. It helps them to understand the actions required to follow while doing the activities. In every organisation, quality system should be given equal importance because the products are ultimately made for the customers in the market and they are the one to who would the critical viewer of the products in the market. The quality system should be checked and updated continuously so that the organisation should be left behind in the market. The quality in the product should be ensured before it goes to the market to the customer. Being a manager, I will be making the quality check conducted at every step to ensure that the products are safety and fine to be used in the market. This may increase the time in each process but can ensure a good product to the customers. Being a customer of several products, I will definitely prefer the products which are good in quality and will ensure the quality before use. Therefore any customer will think the same way. The quality of the product contributes to the organisation success with effective and efficient use of the resources in the organisation for the products. The organisation are never ready to compromise on the quality of the product since the quality creates an image of the product and ultimately the image of the organisation in the market.

Review Of Wwf Wrestling :: essays research papers

WWF: A Review of Professional Wrestling  Ã‚  Ã‚  Ã‚  Ã‚  Bang! Fireworks as if it were the fourth of July. Thousands of people in an arena and billions watching around the world anxiously awaiting the arrival of their favorite superstar. Suddenly the crowd erupts as a man comes strutting down to the squared circle. Accompanied by a beautiful busty young woman, the wrestler is cheered by his loyal fans and booed by his enemies. Soon , another man enters the stadium the same way as the first man. The two men stip into the ring with a certain sense of cockiness about themselves. Before the referee can even tell everyone that the match has started, the two men are already battling in the “squared circle';. During the fight there are many suspenseful moments. Brutally beating each other for five minutes the match is finally over with some bloodshed. Today people are taking wwf professional wrestling to the extreme. WWF wrestling is one of the most watched shows on television today. WWF stands for the World Wrestling Federation. Wrestling starte d sometime it the mid to late sixties and has changed dramatically over the years. When wrestling first came to be the wrestlers weren’t like they were today. Back in the olden days of WWF wrestling, the storyline of wrestling wasn’t as vulgar, and the industry was not as wide spread throughout the world. Today the whole industry of the WWF is benefitting from merchandise being sold all over the globe. Even though many people may consider wrestling to be fake, know that some aspects are very real. There have been some instances where people have gotten hurt and even died from a stunt gone bad. There was an instance about half a year ago when a professional wrestler named Owen Hart was repelling from the rafters on a cable and the piece that was attached to his harness snapped and he plummeted 40 feet broke his neck and died. This was a tragic loss to every wrestler and to the whole WWF world. If this isn’t real you wouldn’t know what was. Another example of r eality is when Stone Cold Steve Austin was being suplexed (a professional wrestling move when your opponent lifts you in the air and slams you into the mat), his opponent landed Austin wrong on the mat. This resulted in a career ending surgery for Steve Austin. One thing that wrestling has done over the past couple of years is raised media uproar pertaining to violence at home between children.

Clear Liquid Thought: The Photographs of Jim Dine Essay -- Photography

Clear Liquid Thought: The Photographs of Jim Dine The camera sees even beyond the visual consciousness. --Ralph Eugene Meatyard Argument: The Photographic Unconscious In his article "Photographie avant analyse"1 photography critic Franà §ois Soulages discusses the reciprocal influence between photography (as an emerging technology in the nineteenth century) and the study of the unconscious (prior to the invention of psychoanalysis). To what extent, he asks, did a new technology such as photography enlighten, modify, or enrich the understanding of the unconscious? And, conversely, how did what he calls "the hypothesis of the unconscious" allow for a better understanding of a new technology? These questions, inherent in the beginnings of photography and essentially linked to its role in the comprehension of the visible and the invisible body, have gained considerable importance today. The photographic works I will discuss here participate in our understanding of the unconscious in a paradoxical way, since they do not imply disclosing images of the artist's unconscious specifically encoded into symbolic meaning. On the contrary, my concern is with these works' potential to generate visual equivalents of inner life perceptions in a variety of puzzling formal patterns whose disclosure of meaning is cunningly deferred. The photographic compositions of Jim Dine are not narratives of inner life, but forms of visual experience that inform our ways of thinking the unconscious. ------------------------------------ 1 Franà §ois Soulages, "Photographie avant analyse", Photographie et inconscient (31-35). In this study, Soulage primarily deals with the beginnings of photography and with its paradoxical uses in psychiatry .. ...rundberg, Andy. "Now, the Camera's Eye Turns Inward", in The New York Times, May 28. 1989. Hamon, Philippe. Imageries.Littà ©rature et image au XIXe sià ¨cle. Paris: Josà © Corti, 2001. ------------------------------------ 19 The phrase used in the title of this article is coined after the title of one of Dine's black-and-white photogravure prints, "Clear Liquid Talking", 1996. Krauss, Rosalind.The Optical Unconscious. Cambridge, Mass. : MIT Press, 1993. Meatyard, Ralph Eugene. Caught Moments -- New Viewpoints. Exhibition catalogue. London: Olympus Gallery, 1983. Powers, Richard. Three Framers on Their Way to a Dance. New York : W. Morrow, 1985. Sibony, Daniel. "Une technique de l'instant ou la machine à   clicher", La Recherche photographique 7 (1990) Soulages, Franà §ois. "Photographie avant analyse", Photographie et inconscient, Soulages ed. Paris: Osiris, 1986.

Ethical and Legal Issues Essay

Nurses make legal and ethical decisions when caring for patients; decisions that need to be made carefully because the decisions could possibly change a patients’ life. There are theories to explain how to problem solve ethically and the theories are not based on emotion (Guido, 2006). This paper will discuss the relationship between legal and ethical issues and ethical theories, examples will be provided. Ethics can be described as principles and standards that are a guide to conduct used to elevate the standard of compliance (Judson & Harrison, 2010). Ethics is derived from the Greek word â€Å"ethos† ethics explains actions as right or wrong in respect to cultural principles and values. Moral values are personal beliefs that are intertwined with ethical actions and behaviors (Guido, 2006). Ethics, similar to values, are individualistic and they come from our experiences, culture and actions. While one’s values or moral ethics may be different, the nurse’s ability to conform to a patient’s ethical behavior is important (The VA leads change toward Integrated Ethics approach, 2008). The legal system was created to establish policies to protect the public (Judson & Harrison, 2010). The laws that are set can be changed when evidence suggests amendments are necessary. The relationship between law and ethics is apparent when discussing a patient’s healthcare decision that goes against the norms or beliefs of the healthcare provider. An example would be the patient exercising his or her right to refuse treatment for a disease process that will result in imminent death, such as a patient in renal failure refusing dialysis (Guido, 2008). Shannon (2008) discussed the differences of legal and ethical decisions as â€Å"morally ordinary† and â€Å"extraordinary† treatment related to the provision of assisted nutrition and hydration, particularly for patients in a â€Å"permanent vegetative state† (p.894). Metaethics is a nonnormative ethic that attempts to describe the implication between moral concepts or statements and the justification of why something is regarded good or ethically correct. Normative ethics understand standards of behavior and application of these behaviors in life. Normative ethicsbranch out into two broad categories called deontological and teleogical theories (Guido, 2006). Deontological theories focus on the intended action not the consequences of one’s actions (Guido, 2006). The theory focuses on the dignity and sense of duty of the individuals and finds the relationship between the person and the action. Deontological theories are divided into two subcategories; act deontology and rule deontology. Guido (2006) states that â€Å"act deontology is based on the personal moral values of the person making the ethical decision, whereas rule deontology is based on the belief that certain standards for ethical decisions transcend the individual’s moral values† (p. 4). Teleological theories are based on the simple concept, right actions have good consequences and bad actions have bad consequences. This theory suggests the act of right or wrong is directly related to the consequence of the action. Utilitarianism stems off of teleogical theories, explains that consequences count and acts are determined by the consequence. Some utilitarian’s believe that the moral rightness of a consequence is determined by the greatest number of good or the least harm and suffering (Guido, 2006). Considering the moral rightness is based on greatest number to benefit from the greatest good, actions based on the utilitarianism theory can often be unethical and illegal. Nurses in acute care settings are faced daily with ethical issues and concerns. Shannon (2008) examines the terms â€Å"morally ordinary† and â€Å"extraordinary† in respect to patients in a â€Å"permanent vegetative state† (p. 894). It is thought if we can keep the body alive we should, â€Å"capacity generated obligation† but there is a compromise in human dignity, making this both a legal and ethical dilemma (Shannon, 2008, p. 894). Euthanasia and end of life care often cause a lot of animosity, as they have been distorted by general public. Shannon (2008) states, â€Å"Discontinuing medical procedures that are burdensome, dangerous, extraordinary, or disproportionate to the expect outcome can be legitimate; it is the refusal  of over-zealous treatment† (p. 898). This statement defines euthanasia in its most accepted form withdrawal of treatment. This makes the act legal, but is it ethical to withdraw treatment that was started to sustain life, knowing that the result ends in death?Another example of an ethical issue in an acute care setting is preserving organs for donation in a patient who is pronounced dead following a cardiac event. Organ donation is a personal choice that can be expressed though written consent by the donor. Although, if there is no documentation of the patients wishes, family members have to make the decision in the event of unexpected death. Is it legal and ethical to maintain the body of a patient who has died in order to keep the organs viable while waiting for the family’s decision (Bonnie, Wright, & Dineen, 2008)?When a patient has been declared dead according to neurological criteria hospitals will maintain organ viability while awaiting family decision about donation. Procedures are started post-mortem by a transplant team to determine candidacy for donation. Medications are started and additional lines are inserted. All of which are done after the patient is declared dead. This is legal in many states, in fact there is a statute called the â€Å"immunity clause† to protect the health care workers from any liability, but is it ethical (Bonnie, Wright, & Dineen, 2008)? According to Bonnie, Wright, and Dineen (2008), â€Å"Organ preservation in cases of uncontrolled cardiac death violates no legally protected interest of the family members. It does not constitute â€Å"mutilation of the body† and falls comfortably within the general principle that hospitals have no duty to deliver corpses to families in their exact condition of death† (p.744). Consider this statement and place an ethical emphasis on your thought process. Healthcare workers are not legally bound to deliver the bodies of their loved ones in the exact condition of their death. In conclusion, through cultural norms, behaviors, beliefs, and attitudes the ethical behaviors of healthcare workers are analyzed. The governing bodies of healthcare such as the American Nurses Association and the American Medical Association mandate healthcare workers to uphold ethical values in his or her practice. The legal system maintains the right to investigate and examine decisions made by healthcare practitioners when decisions appear unethical or perhaps unlawful. The various ethical theories provide  direction for healthcare practitioners and ethics review boards with decision-making processes. References Bonnie, R., Wright, S. & Dineen, K. (2008). Legal authority to preserve organs in cases of uncontrolled cardiac death: preserving family choice. Retrieved April 29, 2009, from EbscoHost Database. Guido, G. W. (2006). Legal and ethical issues in nursing (4 ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Judson, K. & Harrison, C. (2010). Law and ethics for medical careers (5th ed). New York,NY: McGraw-Hill. Shannon, T. (2008). Unbind him and let him go: Ethical issues in the determination of proportionate and disproportionate treatment. Theological Studies, 69, 894-917. Retrieved April 29, 2009, from MasterFILE Premier database. The VA leads change toward Integrated Ethics approach. (Cover story). (2008, December). Medical Ethics Advisor, Retrieved May 1, 2009, from Academic Search Complete database.